Video creatives – what are they?
Whether you work with an agency or manage your marketing efforts through an in-house team, you’ve probably heard about the growing popularity of video ads on channels like YouTube, Facebook, Instagram, and more. At this point, most marketers understand the value of using video as part of their overall strategy, and the hurdle now is actually creating so-called video creatives. We’ll tell you what they are and why they can be an effective solution for your business in the following lines.
What is video creative?
Generally speaking, video creatives are short videos, usually for promotional purposes, that can showcase your company, a specific product or service, an event, etc. They are becoming an increasingly popular option to engage your audience on social media and reap all the benefits that the video format can bring to your business.
Although many advertisers have their own in-house design teams, these teams have a myriad of responsibilities from website design, to static image ads, conference materials, etc., and it’s common for video assets to get deprioritized because they’re harder to create. However, it is important for businesses to find a way to create video assets. If you’re still not sure, check out a few compelling reasons why it’s worth investing in video assets.
What are the advantages of video content?
Video ads perform better than static ads on social networks
The results show that videos are increasingly outperforming static images, when used for advertising they provide a significantly higher return on investment.
When thinking about how to capture the attention of an audience that has learned to scroll ad infinitum, videos are much more likely to stand out and deliver engagement than static ads.
Plus, even a few-second video can convey more information – including what the product is, how it can be used, as well as before-and-after photos and what the advantages of your product are over competing ones.
Video is an effective way to educate your audience about your brand and influence their decisions
In a study done by Think With Google, they examined how video influences students applying to universities and found that 80% of students planning to attend an online university said that video influenced their application process.
While this data is specific to the education industry, it’s still a great example of how video can influence the decision-making process. This data isn’t surprising – when people can visually see a demonstration of a complex SaaS product or observe the before and after effects of applying a new makeup product, they’ll be more educated about the company than they would be seeing a static ad. Therefore, they are more likely to be influenced by the content and more likely to make a purchase from that company.
If you don’t have the time or specialists to help you create effective video content – there is a solution! Choose a premium plan from Martian Designers that can benefit you with video curation and video processing. Impress your customers with interesting and engaging videos and enjoy more reactions, sales, and greater online recognition for your brand.