Website redesign: why, when, and how?
The website is the business card of your business. Without it, you not only lose the opportunity for a robust online presence but also a significant portion of your targeted audience.
Your website is where your customers learn about you, but it’s also where search engines send them to find the perfect fit for themselves and their needs. And platforms such as online stores, for example, are unthinkable without having a page where the core activities of the business – assortment and sales – take place.
The website carries an incredible responsibility for you, your company, and your business. That’s why it should be approached professionally. In other words, just as it takes care of you, you need to take care of it.
A redesign is an excellent idea to reward your existing website that is already leaning towards obsolescence. Stay tuned to find out why this idea could be extremely profitable for you and a welcome addition to your current page.
What is a website redesign?
Each page has three main elements. These are the content, the look, and the functionality. In 90% of cases, the site owners and/or their staff add new content regularly, sometimes even daily. Not so with the other two elements of the page – the features and the look.
These are relatively permanent units in the platform and are usually only changed in the event of a problem or malfunction. Does that mean we should keep them as they are forever?
No, it doesn’t. As mentioned, your website is important – to you and your business – and if it doesn’t evolve, you don’t evolve either. A redesign allows for evolution by providing the page with a new design, and why not options for once?
The process itself is a kind of overhaul of the site in terms of its features, as well as changing its visual elements. The changes can be related to the code of the page as well as its appearance.
Why is a website redesign needed?
The reasons for taking a step forward to improve the look and functionality of your website through a redesign service can be many and varied. Sometimes it’s a pure glitch in the page code. In other cases, the site is simply too old – both in terms of look and function. There are times when you just want to change the line of conduct of your business and the existing corporate page does not fit your plans for the future.
When to redesign a website?
Modern marketers have found that the standard life cycle of a page lasts from 3 to 5 years. After this period, it acquires the quality of being “obsolete” and even unfit to fit into the modern digital reality, where things change and improve at the speed of light.
It is good to specify that website redesign is significantly faster in terms of operational time and more affordable in terms of cost compared to the service of building a new website.
Website redesign – how does it work?
Redesign is not an easy process because a certain foundation has to be worked on anew, with the positive aspects preserved and the negative ones removed or replaced. The task is also complicated by the fact that sometimes page owners have no real idea what they want to get as a result or have too high expectations for the final version.
A redesign is changing the entire graphic design of the site, but along with that new features can be added, and replacing existing content with new content can also be undertaken. All of these steps should be mapped out in the overall service plan and agreed upon between the owner and the team who will undertake the task.
Experts think that it is more than important to have the opinion of your marketing department staff regarding the website redesign. The latter has the available experience and knowledge about user behavior and attitudes.
If you want to have a really good website, that is more than five years old, don’t expect much from it. Help it increase its capacity and the benefits it can bring to you and your business by providing it with a modern and quality redesign.